Sheryl Nichols

Sheryl is Head of Marketing and Communications for Sport NZ and High Performance Sport NZ with a remit spanning grass roots to elite sport. A key focus of the role is social impact marketing to address system inequalities and the quality of experience provided to key groups including youth, women and girls. “The organisation’s vision – Every Body Active – means advocating for and promoting the importance of physical activity for health and wellbeing for all New Zealanders, however that starts by levelling the playing field to provide access, champion inclusiveness and enhance the experiences of those missing out”. Sheryl has held public and private sector roles across 30+ years in various industries including forestry, energy, telecommunications, publishing, business venturing, sports management and major events.