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Speakers

Rowena Samarasinhe

Managing Director of GENSport
United Kingdom


Rowena Samarasinhe is a Partner at niche sports, media, entertainment and technology law firm Level and she also owns her own commercial sports consultancy, GENSport.  She specialises in the negotiation and implementation of international sponsorship and broadcast agreements and has worked with some of the largest global sports properties, concluding ground-breaking deals for sports bodies in addition to major endorsement deals with some of the most prolific athletes in the world. 

She also sits on a number of sporting boards and was, until recently, a member of the National Sports Council of Sri Lanka.  She is in ActionAid’s Arise Fund Leadership Circle – a fund dedicated to supporting women in disaster relief and emergency response.

Rowena is passionate about changing perceptions within the industry and her own experiences both personal and professional have given her a unique perspective of sport from grassroots to high performance with the consideration of players and athletes being at the centre of everything she does.

Rowena Samarasinhe's

Sessions

  • Visibility and Voice
    Visibility and Voice
    Panel | Paewhiri Kōrero - Building value in women’s sport through visibility
    This panel will be in Hunua 3 and stream on the virtual platform.

    Women’s sport is enjoying its moment – it is experiencing increased airtime and exposure as well as filling the airwaves. However, there is still a lot of work to do – even just from an equity standpoint.

    Do we make it hard for fans of women’s sport to become true fans? How are the decisions being made, and who are the organizations or, more specifically, the people making these decisions? And how do these decisions impact revenue opportunities? Panellists will tackle these questions and how the sport ecosystem can overcome the inequities women's sport faces in media.

    This session is proudly presented by 

    ANZ_3D_H_display-white+blue+deepcurrent_CMYK_BG.png
    Hybrid session
    11:40am - 12:30pm
    Visibility and Voice

    Women’s sport is enjoying its moment – it is experiencing increased airtime and exposure as well as filling the airwaves. However, there is still a lot of work to do – even just from an equity standpoint.

    Do we make it hard for fans of women’s sport to become true fans? How are the decisions being made, and who are the organizations or, more specifically, the people making these decisions? And how do these decisions impact revenue opportunities? Panellists will tackle these questions and how the sport ecosystem can overcome the inequities women's sport faces in media.

    This session is proudly presented by 

    ANZ_3D_H_display-white+blue+deepcurrent_CMYK_BG.png
    visibility & voice

    Women’s sport is enjoying its moment – it is experiencing increased airtime and exposure as well as filling the airwaves. However, there is still a lot of work to do – even just from an equity standpoint.

    Do we make it hard for fans of women’s sport to become true fans? How are the decisions being made, and who are the organizations or, more specifically, the people making these decisions? And how do these decisions impact revenue opportunities? Panellists will tackle these questions and how the sport ecosystem can overcome the inequities women's sport faces in media.

    This session is proudly presented by 

    ANZ_3D_H_display-white+blue+deepcurrent_CMYK_BG.png

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