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Speakers

Laura-Jane Taylor

AudienceNet (GBR)
United Kingdom

Laura-Jane is a qualitative specialist with experience in both the private and public sector; running online as well as face-to-face research and crafting strategy and solutions.

Laura-Jane has worked on wide reaching (international as well as local) sports centric projects. These include multiple exploratory projects for Adidas about what motivates people, especially younger generations and women, to engage with sports, often requiring a proactive approach to recruitment through contacting clubs and local institutions. She has also worked with some of the most diverse communities, speaking with residents in Waltham Forest about their aspirations for an inclusive year as Borough of Culture, also with residents in South Los Angeles about how best to meet their needs for local facilities around their neighbourhood.

A keen athlete herself, Laura-Jane is especially interested in the uptake as well as barriers to organised sport.

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