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Donna Furlong Stelling

Sports and Culture Collective - SCC (AUS)

Donna Furlong Stelling is an Australian sports executive with 25 years experience in world sport working on high profile projects in over 50 countries spanning Asia Pacific, Middle East, Africa, Europe and USA. One of the first foreign sports professionals to work in China, Donna has lived in 7 countries: Australia, Singapore, Indonesia, China, Macau, Qatar and the United Arab Emirates. A global citizen, Donna works as an International Advisor focused on uniting countries, cities and communities through sport. Donna manages commercial, social and cultural partnerships for Sports Federations, Olympic Committees, Leagues, Teams, Clubs, Sponsors, Agencies and Athletes. During her career, Donna has worked on major events, campaigns and partnerships for the FIFA World Cup, FINA World Championships, Asian Games, Olympic Games and Rugby Sevens. Donna has also represented leading athletes including David Beckham. Founder and Global Advisor of the Sports and Culture Collective (SCC). Former Director of Olympic Marketing and Sports Marketing for McCann World Group. Director and Partner of TSE Consulting Middle East. Director of ATP and WTA Tour events. Donna has also served as Marketing Consultant and Director of Sponsorship and Operations on behalf of the Olympic Council of Asia. A specialist in emerging markets, Donna Stelling brings ideas, impact and innovation to Sports Diplomacy and Sport for Development. Donna contributes to international sport for development projects including Gender Equality, Human Rights, Refugees and Climate Action. A global advocate for Women’s Sport, Indigenous Sport and Sport for the United Nations, Donna is passionate about building a new vision for sport and a better world through sport.

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