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Speakers

Donna Furlong Stelling

Sports and Culture Collective - SCC (AUS)
Australia

Donna Furlong Stelling is an Australian sports executive with 25 years experience in world sport working on high profile projects in over 50 countries spanning Asia Pacific, Middle East, Africa, Europe and USA. One of the first foreign sports professionals to work in China, Donna has lived in 7 countries: Australia, Singapore, Indonesia, China, Macau, Qatar and the United Arab Emirates. A global citizen, Donna works as an International Advisor focused on uniting countries, cities and communities through sport. Donna manages commercial, social and cultural partnerships for Sports Federations, Olympic Committees, Leagues, Teams, Clubs, Sponsors, Agencies and Athletes. During her career, Donna has worked on major events, campaigns and partnerships for the FIFA World Cup, FINA World Championships, Asian Games, Olympic Games and Rugby Sevens. Donna has also represented leading athletes including David Beckham. Founder and Global Advisor of the Sports and Culture Collective (SCC). Former Director of Olympic Marketing and Sports Marketing for McCann World Group. Director and Partner of TSE Consulting Middle East. Director of ATP and WTA Tour events. Donna has also served as Marketing Consultant and Director of Sponsorship and Operations on behalf of the Olympic Council of Asia. A specialist in emerging markets, Donna Stelling brings ideas, impact and innovation to Sports Diplomacy and Sport for Development. Donna contributes to international sport for development projects including Gender Equality, Human Rights, Refugees and Climate Action. A global advocate for Women’s Sport, Indigenous Sport and Sport for the United Nations, Donna is passionate about building a new vision for sport and a better world through sport.

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Donna Furlong Stelling's

Sessions

  • Social Change
    Social Change
    Indigenous Athlete Activists Creating Change
    Learn how Indigenous athletes and initiatives are making an impact across a range of different initiatives worldwide.

    This talk will feature international case studies from Australia, New Zealand, United States, Canada, South America, Asia and the Pacific.

    Session Title: How Indigenous Women in Sport are Inspiring Positive Social Change Worldwide

    Virtual session
    Social Change

    This talk will feature international case studies from Australia, New Zealand, United States, Canada, South America, Asia and the Pacific.

    Session Title: How Indigenous Women in Sport are Inspiring Positive Social Change Worldwide

    Format: Lightning Talk
    Lenses:
    • Indigeneity
    visibility & voice

    This talk will feature international case studies from Australia, New Zealand, United States, Canada, South America, Asia and the Pacific.

    Session Title: How Indigenous Women in Sport are Inspiring Positive Social Change Worldwide

    Format: Lightning Talk
    Lenses:
    • Indigeneity
  • Visibility and Voice
    Visibility and Voice
    The Intersection of Culture and Sport
    Explore the relationship between sport and culture and why it can be such a powerful platform for both innovation and change.

    This talk will highlight international case studies that demonstrate how culture can create value in women’s sport. You will be left with a greater understanding of why culture is at the heart of sport.

    Session Title: Connecting Sport and Culture: A Powerful Platform For Change

    Virtual session
    Visibility and Voice

    This talk will highlight international case studies that demonstrate how culture can create value in women’s sport. You will be left with a greater understanding of why culture is at the heart of sport.

    Session Title: Connecting Sport and Culture: A Powerful Platform For Change

    Format: Lightning Talk
    Lenses:
    • Systems, Resources and Investment
    visibility & voice

    This talk will highlight international case studies that demonstrate how culture can create value in women’s sport. You will be left with a greater understanding of why culture is at the heart of sport.

    Session Title: Connecting Sport and Culture: A Powerful Platform For Change

    Format: Lightning Talk
    Lenses:
    • Systems, Resources and Investment

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