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Assmaah Helal

Head of Operational Growth for Creating Chances

Assmaah has been leading, advocating, and driving sport for social change and youth development initiatives over the past 15 years in Australia and Asia-Pacific. Motivated by social justice and a passion for youth issues, Assmaah uses her expertise in program design, project management, youth work and community engagement to create the conditions for sustainable change.

Through her role with Football United, Assmaah co-created Creating Chances - a social enterprise that supports young people reach their full potential through sport and peer mentoring in which she is now Head of Operational Growth. Assmaah has recently completed her MBA specialising in Social Impact at the University of New South Wales.

In 2017 Assmaah co-founded the Muslim Women in Sport Network - the ‘Global Home for Muslim Women in Sport’ - led by Muslim women from around the world to advance the status and recognition of the many roles that Muslim women play in sport.

Assmaah Helal's


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